ASH Mallorca

The studio wanted to evolve the design concept created for the ASH footwear firm through an essential and reductionist aesthetic language. This time, a conscious and austere selection of materials defines the shape and configuration of the space: the hardness of microcement gives way to the softness of fabric and the virtues of curved lines compete with bold footwear proposals with a strong personality.

A light pink textile layer unfolds over the body of the shop and emotionally connects the ground floor with the semi-basement. The lightness of this protagonist element generates constant and spontaneous movements throughout the project, making it feel romantic and alive. It is also an opportunity to provide texture, colour, luminosity and to trace the new curves of the entire space as boundaries.